But this can be done by giving them some information, in an easy format to digest and consume. To engage the casual observe from the outset, which is easier said than done. There are two new goals that Smedley identified “Number one is to engage non-avids. The vision of F1 is to bring this on-the-ground data and stats to the viewers, delivering more technical information and insight to dedicated and loyal fans and helping newbies/channel skippers see the appeal of the sport through understanding its complex and interesting nature. The tech we are rolling out will be giving a better experience to a larger demographic and both genders.” “F1 has to be improved for fan engagement and fan experience. He brings expertise from the ground up on how the teams operate, how they use tech, operations performance and car performance. Rob has spent 20 years working in F1, formerly as a Ferrari race engineer, and now joins management to deliver this digitalisation project.
#TRANSFORM FAN HOW TO#
We’re getting into analytics as we’re thinking about how to deliver a better product for the fans,” Mr Smedley said. “Moving data centres to a cloud system is a big process for all of Formula 1 management. Dynamic Business spoke to Rob Smedley from Formula 1 Group about how they are using AWS to deliver a digital transformation, deliver new metrics and change the way fans and teams experience racing.įormula 1 Group is taking current infrastructures to AWS data centres to use their tech more effectively.
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